With the launch of the Ready, Set, Go Book series, Jeff Grissler has finally created a new benchmark publication geared to helping Salon Owners build and run a profitable salon. Yes, at L'Oreal we want salons to be on the cutting edge with styles and color but more importanly we want them to make money. RSG books series will now give them the tools to get their salons to the next level. Successful salon ownership, happy employees, wonderful families and friends and of all things a healthy retirement This series of books is a must read for cosmetologists and salon owners who want to grow their business and make money doing it along the way Great Book Patrick Parenty President L'Oreal Professional Prodcuts Division, USA Every detail to lead you to success Avoid costly mistakes Retail success tips from the pros Gain the financial success others wish they had Do you have dreams of owning a successful retail beauty salon? Ready, Set, Go will set you on path that will lead you and your salon to financial success by implementing retail sales strategies into your business. From concept to design to management Set up your retail like the pros Fast track retail sales Retail sales promotions that work Sell retail in every salon zone Sell more retail and develop new and consistent income streams by reading, practicing and perfecting the techniques inside. About the Authors: Jeff Grissler has been where you are and understands the inner workings of the hair, beauty, and barbering industry and what leads to success as a barbershop owner. As a business owner himself, he understands the business landscape and what owners can expect and guides them to success. Eric Ryant is a beauty industry entrepreneur with over 30 years of experience in space planning and design for salons and barbershops. No stranger to the industry, Eric spent many years developing new designs and space plans, getting involved in every facet of the industry.